Project OVERVIEW
Eleni Michelle is a nail technician strongly dedicated to crafting detailed and imaginative nail art. Her passion for intricate creativity shines through in her work, turning each nail into a miniature masterpiece.
Our brand identity is designed to resonate with outgoing individuals aged 18-45 who appreciate bold and extravagant nails. Like Eleni's current clients, these individuals are not just looking for nail services; they seek an experience that boosts their confidence, allows them to express their unique personalities, and, most importantly, values creativity, individuality, and warmth.
Since her services include in-person nail appointments and plans for generating passive income through social media content, the branding must be versatile, catering to digital and physical formats. This meant designing an identity suitable for Instagram, YouTube, TikTok, business cards, and promotional materials, ensuring a consistent and adaptable brand presence.
Our brand identity is designed to resonate with outgoing individuals aged 18-45 who appreciate bold and extravagant nails. Like Eleni's current clients, these individuals are not just looking for nail services; they seek an experience that boosts their confidence, allows them to express their unique personalities, and, most importantly, values creativity, individuality, and warmth.
Since her services include in-person nail appointments and plans for generating passive income through social media content, the branding must be versatile, catering to digital and physical formats. This meant designing an identity suitable for Instagram, YouTube, TikTok, business cards, and promotional materials, ensuring a consistent and adaptable brand presence.
Design Solution
For the Eleni Michelle wordmark, I wanted to convey confidence, friendliness, and a touch of the celestial. I chose the typeface Just Cosmic as it strikes a balance between being welcoming and assertive, effectively conveying the desired message to the target audience.
To enhance the celestial theme, I replaced the tittle above the letter "i" in "Eleni" with a star and added a flourish to its stem to complement the star's shape. Additionally, I linked the ascender of the "h" with the stem of the "n" to create a cohesive and unified wordmark.
Exploring the negative space, I added the same flourishes to the stem of the 'i' in 'Michelle' and the 'l' in 'Eleni,' hinting at the star shape within the negative space. Moreover, I made subtle modifications to the letterforms to evoke the shape of acrylic nails in the negative space, particularly between the 'll' in 'Michelle.'
The color palette features a teal as the primary color to represent the brand's confidence and creativity, resonating with the bold and unique spirit of Eleni Michelle's nail designs. The secondary colors, gold and plum, add a touch of luxury and sophistication, aligning with the brand's ethos of offering an extravagant and high-end experience.
The off-white, a lighter shade of gold, provides a clean and elegant backdrop, enhancing the overall visual appeal while maintaining a sense of warmth. The black, a darker shade of teal, adds depth and contrast, ensuring the design remains striking and visually cohesive.
Together, these colors create a balanced and harmonious palette that communicates confidence, uniqueness, and a touch of celestial mystery, perfectly aligning with the goals of the Eleni Michelle brand.
To enhance the celestial theme, I replaced the tittle above the letter "i" in "Eleni" with a star and added a flourish to its stem to complement the star's shape. Additionally, I linked the ascender of the "h" with the stem of the "n" to create a cohesive and unified wordmark.
Exploring the negative space, I added the same flourishes to the stem of the 'i' in 'Michelle' and the 'l' in 'Eleni,' hinting at the star shape within the negative space. Moreover, I made subtle modifications to the letterforms to evoke the shape of acrylic nails in the negative space, particularly between the 'll' in 'Michelle.'
The color palette features a teal as the primary color to represent the brand's confidence and creativity, resonating with the bold and unique spirit of Eleni Michelle's nail designs. The secondary colors, gold and plum, add a touch of luxury and sophistication, aligning with the brand's ethos of offering an extravagant and high-end experience.
The off-white, a lighter shade of gold, provides a clean and elegant backdrop, enhancing the overall visual appeal while maintaining a sense of warmth. The black, a darker shade of teal, adds depth and contrast, ensuring the design remains striking and visually cohesive.
Together, these colors create a balanced and harmonious palette that communicates confidence, uniqueness, and a touch of celestial mystery, perfectly aligning with the goals of the Eleni Michelle brand.
