brand OVERVIEW
S-Curve Records is a launchpad for artists looking to amplify their voices and break barriers in the music industry.
The brand's ethos centers around providing artists with the time, tools, and resources they need to make waves—both on stage and in their creative journeys. This unique blend of trust and innovation required a visual identity that captures the heart and soul of a label dedicated to forward-thinking and artist-first relationships.
The new identity prioritizes creativity and professionalism, embodying an approachable yet bold aesthetic that resonates with artists and audiences alike.
S-Curve Records positions itself as the indispensable guide to artists in their journey to success. The brand provides the map, resources, and opportunities for artists to achieve greatness, cementing S-Curve’s role as both a mentor and champion.
The brand's ethos centers around providing artists with the time, tools, and resources they need to make waves—both on stage and in their creative journeys. This unique blend of trust and innovation required a visual identity that captures the heart and soul of a label dedicated to forward-thinking and artist-first relationships.
The new identity prioritizes creativity and professionalism, embodying an approachable yet bold aesthetic that resonates with artists and audiences alike.
S-Curve Records positions itself as the indispensable guide to artists in their journey to success. The brand provides the map, resources, and opportunities for artists to achieve greatness, cementing S-Curve’s role as both a mentor and champion.
Design Solution
The S-Curve Records logo is a visual symphony in itself, with a diamond icon featuring a prominent S shape inspired by a vertically-oriented sine wave. This design choice signifies an upward trajectory—a nod to the brand's role in elevating artists to new heights. The diamond's angular edges contrast with the rounded S, symbolizing the blend of precision and creativity—where business acumen meets raw artistic passion.
The decision to pair this icon with a rounded typeface, Domus, was intentional. Its smooth curves and clean lines convey warmth and expertise, aligning with S-Curve's commitment to nurturing artist relationships. This typographic harmony strikes a perfect balance between professionalism and creative flair.
The color palette deepens the narrative. A rich, calming blue anchors trust and stability, reassuring artists that they are in capable hands. In contrast, the vibrant orange bursts with creativity and dynamism, sparking excitement and representing the constant evolution of music and artistry. Together, these colors create a brand that feels reliable yet exhilarating—dynamic yet grounded.
The decision to pair this icon with a rounded typeface, Domus, was intentional. Its smooth curves and clean lines convey warmth and expertise, aligning with S-Curve's commitment to nurturing artist relationships. This typographic harmony strikes a perfect balance between professionalism and creative flair.
The color palette deepens the narrative. A rich, calming blue anchors trust and stability, reassuring artists that they are in capable hands. In contrast, the vibrant orange bursts with creativity and dynamism, sparking excitement and representing the constant evolution of music and artistry. Together, these colors create a brand that feels reliable yet exhilarating—dynamic yet grounded.
