brand OVERVIEW
Eleni Michelle is dedicated to transforming nails into intricate, personalized masterpieces. With a passion for creativity and a deep understanding of the art form, Eleni crafts designs that blend boldness, individuality, and luxury.
Her brand caters to a diverse, outgoing clientele aged 18-45 who view nail art as a form of self-expression and empowerment. These individuals are drawn to Eleni's ability to turn each service into an immersive experience, elevating confidence and allowing them to showcase their personalities through every detail.
Given the evolution of Eleni’s business, from in-person nail appointments to plans for building passive income through social media content, it was crucial to create a brand identity that transcends platforms.
The branding needed to seamlessly adapt to both digital and physical touchpoints, including Instagram, TikTok, YouTube, business cards, promotional materials, and product packaging.
This dual-purpose approach would allow for a consistent, cohesive, and flexible brand experience, tailored to engage an audience that seeks more than just nail services – they seek a lifestyle of artistic luxury and personal empowerment.
This strategic brand identity reinforces Eleni’s mission to empower clients through art and to position herself as a trailblazer in the world of extravagant nail artistry.
Her brand caters to a diverse, outgoing clientele aged 18-45 who view nail art as a form of self-expression and empowerment. These individuals are drawn to Eleni's ability to turn each service into an immersive experience, elevating confidence and allowing them to showcase their personalities through every detail.
Given the evolution of Eleni’s business, from in-person nail appointments to plans for building passive income through social media content, it was crucial to create a brand identity that transcends platforms.
The branding needed to seamlessly adapt to both digital and physical touchpoints, including Instagram, TikTok, YouTube, business cards, promotional materials, and product packaging.
This dual-purpose approach would allow for a consistent, cohesive, and flexible brand experience, tailored to engage an audience that seeks more than just nail services – they seek a lifestyle of artistic luxury and personal empowerment.
This strategic brand identity reinforces Eleni’s mission to empower clients through art and to position herself as a trailblazer in the world of extravagant nail artistry.
Design Solution
The Eleni Michelle brand identity captures the essence of confidence, warmth, and celestial elegance, resonating with an audience seeking bold, high-end nail artistry.
The centerpiece of this identity is the Eleni Michelle wordmark, meticulously crafted to evoke a sense of welcome, creativity, and assertiveness. By selecting Just Cosmic as the primary typeface, the wordmark blends softness with impact, reflecting the brand’s commitment to artistic mastery and genuine human connection.
The celestial inspiration is evident in every detail: the tittle of the "i" in "Eleni" has been replaced with a star, symbolizing Eleni’s ambition to make each nail a work of art that shines. This star motif extends into other typographic elements, creating visual cohesion and emphasizing the brand’s ethereal allure.
Flourishes connect ascenders and stems of letterforms to enhance this sense of flow and creativity. Subtle adjustments to the negative space mimic the shape of acrylic nails, cleverly integrating the brand’s core service into its visual identity.
To further embody the brand’s ethos of confidence and luxury, the color palette centers around a bold teal, representing creativity, individuality, and vibrance. Complementary hues of gold and plum introduce a layer of sophistication and opulence, aligning with the premium experience Eleni Michelle offers her clients. An off-white serves as a grounding backdrop, evoking warmth and balance, while a rich black, derived from the dark teal, adds depth and contrast.
The centerpiece of this identity is the Eleni Michelle wordmark, meticulously crafted to evoke a sense of welcome, creativity, and assertiveness. By selecting Just Cosmic as the primary typeface, the wordmark blends softness with impact, reflecting the brand’s commitment to artistic mastery and genuine human connection.
The celestial inspiration is evident in every detail: the tittle of the "i" in "Eleni" has been replaced with a star, symbolizing Eleni’s ambition to make each nail a work of art that shines. This star motif extends into other typographic elements, creating visual cohesion and emphasizing the brand’s ethereal allure.
Flourishes connect ascenders and stems of letterforms to enhance this sense of flow and creativity. Subtle adjustments to the negative space mimic the shape of acrylic nails, cleverly integrating the brand’s core service into its visual identity.
To further embody the brand’s ethos of confidence and luxury, the color palette centers around a bold teal, representing creativity, individuality, and vibrance. Complementary hues of gold and plum introduce a layer of sophistication and opulence, aligning with the premium experience Eleni Michelle offers her clients. An off-white serves as a grounding backdrop, evoking warmth and balance, while a rich black, derived from the dark teal, adds depth and contrast.
